Fulltime Internship Marketing/Sales bij Heineken Amsterdam
XL Studenten Uitzendbureau Groningen

For more than a century HEINEKEN has been present in Africa and passionate about the continents’ huge potential for growth. The combination of growing populations, strong expected economic growth, improved political stability and in many markets an emerging, brand-conscious middle class creates attractive growth opportunities. These trends in 2012 benefited Heineken®, the clear leading IPS brand in Africa, and our regional blockbuster brands such as Primus, Star, Gulder, MÜtzig, Maltina and Turbo King. A focus on innovation is helping us to drive volume and market share growth at both a market and regional level. We continued to invest ahead of the anticipated growth curve in Africa to enable us to seize the opportunity. Capacity expansion programs were implemented in Algeria, the Democratic Republic of Congo, Nigeria, Rwanda and Tunisia. In addition, we invested in upgrading the two breweries that we acquired in Ethiopia in 2011 and in reinvigorating the local brands. The results have been encouraging. We have also made good progress in the development of a green-field brewery close to Addis Ababa that will brew Heineken®.

Vacature informatie:

Support local project manager to implement the scalable pilot plan of the strategic Global Innovation project rosio (formerly known as project Fresh Beer / Harvest). now part of BIG 5 HNV priority innovations
Capture learnings for national expansion in Spain and for global roll -ut
Coordinate between local and global project team

- Coordinate scalable pilot
- Track dashboard with launch KPIs (financial/outlet execution) and take action to achieve KPIs

Success Measures:
- Successful market test and market introduction outperforming expectations
- 100% OTIF dashboard reporting

Wij bieden:
Project managing the local launch of a strategic innovation
Deep understanding of both global and local challenges in launching a global innovation
Wij zoeken: Marketing background
Spanish would be a big benefit


Please apply by using the button on this page. If you have any questions feel free to contact Mr Jurriaan van 't Hoff (jurriaan.vanthoff@heineken.com)
Minimaal opleidingsniveau: WO
Bedrijfskunde / Algemene Economie / Management / Marketing
Communicatie / Reclame / Personeel en Organisatie
Werkervaring: 0 - 1 jaar
Aantal uren: 32 - 40 uur
Carrière niveau: Student
Overige informatie:
Personeel en organisatie - HRM
Financieel - Economisch
Soort dienst: Dagdienst
Ben je geïnteresseerd in deze vacature?
Klik op de knop 'Solliciteer direct' en solliciteer online. Wij nemen daarna snel contact met je op! Heb je vragen over deze vacature bel dan naar 0507502157 en vraag naar Pim Werners.
Overige contact informatie en alle vacatures van dit bedrijf