Fulltime Internship Marketing Activation bij Heineken
XL Studenten Uitzendbureau Groningen

For more than a century HEINEKEN has been present in Africa and passionate about the continents’ huge potential for growth. The combination of growing populations, strong expected economic growth, improved political stability and in many markets an emerging, brand-conscious middle class creates attractive growth opportunities. These trends in 2012 benefited Heineken®, the clear leading IPS brand in Africa, and our regional blockbuster brands such as Primus, Star, Gulder, MÜtzig, Maltina and Turbo King. A focus on innovation is helping us to drive volume and market share growth at both a market and regional level. We continued to invest ahead of the anticipated growth curve in Africa to enable us to seize the opportunity. Capacity expansion programs were implemented in Algeria, the Democratic Republic of Congo, Nigeria, Rwanda and Tunisia. In addition, we invested in upgrading the two breweries that we acquired in Ethiopia in 2011 and in reinvigorating the local brands. The results have been encouraging. We have also made good progress in the development of a green-field brewery close to Addis Ababa that will brew Heineken®.

Vacature informatie:

The intern will get the responsibility to work on the day to day correspondence with the markets, but will mainly be immersed in the re-launch of the internal Heineken brand portal – a communication platform for all -ur marketing colleagues worldowide on which we publish all brand related information. As the brand portal is an online platform, we are looking for an intern, who is currently graduating from a marketing master’s course with a high affinity for e-commerce and social media and who shows a high level of creativity and a structured way of working.

The key responsibilities are:

- Further push forward the redesign of the brandportal
- Cooperate with the development agency – Clear communication and briefing
- Define the project scope and the purpose of the brandportal as well as a project plan and work towards accomplishing the project under supervision of the marketing activation manager

Wij bieden:
We will offer you an interesting internship
Wij zoeken: - Student of Marketing or Business Administration with focus on Marketing ( Master degree), IT studies with focus on e-commerce
- Previous work experience for a globally known brand is beneficial
- Previous work experience in a marketing team is beneficial
- Fluent English, other languages (e.g. Dutch) of benefit


Minimaal opleidingsniveau: HBO
Communicatie / Reclame / Personeel en Organisatie
Werkervaring: 0 - 1 jaar
Aantal uren: 32 - 40 uur
Carrière niveau: Student
Overige informatie:
Personeel en organisatie - HRM
Financieel - Economisch
Soort dienst: Dagdienst
Ben je geïnteresseerd in deze vacature?
Klik op de knop 'Solliciteer direct' en solliciteer online. Wij nemen daarna snel contact met je op! Heb je vragen over deze vacature bel dan naar 0507502157 en vraag naar Pim Werners.
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